The Intangible Assets MonitorAn Online Learning Experience
What You Will Learn
Superior shareholder value can be created by focusing on the intangible rather than the tangible assets.
Measuring involves trying to identify the flows that change or otherwise influence the market value of your assets.
Today's managers are more concerned at the speed with which intangible assets are measured than with accuracy. This is an argument against converting the flows into monetary terms.
This Online Course on the Intangible Assets Monitor is delivered in a collaborative interactive learning environment. It uses a non-financial measurement system based on the concept of the knowledge organization, as outlined in the book The New Organizational Wealth.		 While knowledge workers generally have good technical skills, they are chronically under-resourced in the management skills area and they generally have poor strategic understanding of the requirements of the knowledge based business they are in. The Intangible Assets Monitor (IAM) course provides a basis for a more knowledge focused approach to any business.
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Copyright 1998. Karl Erik Sveiby. All Rights Reserved.